Field Marketing Coordinator

About the Role

Join Newsela as a Field Marketing Coordinator to execute integrated marketing programs that drive revenue and expand our reach in key local markets. This is an exciting opportunity for someone passionate about localized marketing and thriving in a fast-paced, high-output environment.

Responsibilities

• Collaborate with the Field & Account-Based Marketing Manager to support quarterly field marketing plans, market-responsive requests, and events for priority local markets.
• Execute state-specific and regional lead generation campaigns across various channels including webinars, digital marketing, direct mail, and in-person events.
• Support the creation of scalable Go-To-Market (GTM) playbooks and assist SDRs in setting meetings and generating pipeline across regions.
• Adapt sales collateral and enablement tools as needed for specified segments within priority markets.
• Manage and refresh the internal library of self-service, customizable templates used by Sales and Customer Success.
• Maintain swag inventory, at-scale event materials, and coordinate logistics for in-person events.

Requirements

• Interest in transitioning to a career in marketing, or 1 year of professional experience in a marketing role.
• Proven ability to make marketing assets and activations feel personalized.
• Experience working closely with Sales and Customer Success teams to drive growth and retention.
• Meticulously organized with the ability to work under pressure while maintaining grace.
• Strong project management skills and an entrepreneurial mindset to work independently on complex projects.
• Comfort operating effectively in an ambiguous and fast-paced environment.

Role Impact

• You will be instrumental in connecting our product with local educators by ensuring marketing efforts are highly relevant to regional needs.
• This role offers direct exposure to revenue marketing, allowing you to track campaign performance through the funnel into closed-won opportunities.
• You will gain experience scaling marketing efforts for broader impact and efficiency across multiple territories.