Growth Marketing Manager

About the Role

We are seeking a data-driven Growth Marketing Manager to accelerate the adoption of our powerful learning tools by orchestrating initiatives that drive qualified traffic and optimize conversion rates across the user journey.

Responsibilities

• Orchestrate growth initiatives by guiding campaign strategy and ensuring cohesive execution across in-house specialists (PPC, SEO, Content).
• Own the conversion funnel, continuously building, testing, and improving the user journey from first visit to paid customer, including landing pages and sign-up flows.
• Directly own and implement parts of the in-product conversion process, including creating targeted messages and workflows (Pendo experience is a plus).
• Independently analyze data from various sources to build performance dashboards, derive actionable insights, and propose the next set of tests.

Requirements

• At least 3 years in a growth-focused role within PLG, SaaS, or B2C, with a proven track record of driving measurable metric improvements.
• Mastery in at least one key acquisition channel (e.g., Paid Search, Email Automation) and operational knowledge across several others.
• Essential hands-on experience with Salesforce, Google Analytics, and Google Tag Manager (GTM), including technical details like pixel implementation and attribution models.
• Demonstrated ability to think and operate with an ROI-driven mindset, focusing on CAC, LTV, and proactively killing underperforming initiatives.
• A relentless, systematic optimizer passionate about continuous A/B testing in a high-velocity environment.

Nice-to-Haves

• Previous experience working within the EdTech industry.
• Experience incorporating AI tools into marketing workflows for efficiency and insight generation.

Role Impact

This role is pivotal, acting as the central catalyst who ensures all marketing channels work in concert to achieve key business goals: increasing qualified traffic, improving visitor-to-trial conversion, and boosting trial-to-paid conversion.