Marketing Analytics Specialist

About the Role

Join Webflow as a Marketing Analytics Specialist to uncover how marketing drives business growth and shapes strategy. You will transform complex data into actionable insights, becoming a go-to expert for website performance, user behavior, and marketing measurement.

Responsibilities

• Own Webflow’s website analytics, clarifying how users discover, engage, and convert using tools like Google Analytics and Amplitude.
• Translate intricate data into clear, actionable insights to enhance marketing, growth, and web team performance.
• Fulfill quick-turn data requests, providing essential metrics and context for confident decision-making.
• Develop user-friendly dashboards and reports that facilitate data exploration.
• Collaborate with product and data teams to ensure clean, consistent, and scalable tracking.
• Define how Webflow measures marketing impact and articulate its contribution to business growth.

Requirements

• BS/BA college degree or 2-4 years of relevant marketing analytics experience.
• High comfort level using Salesforce (SFDC) and Google Analytics in a professional setting.

Nice-to-Haves

• Hands-on experience with tools such as Google Analytics 4 (GA4), Amplitude, Snowflake, or Tableau.
• A passion for deep data analysis to uncover hidden insights.
• Ability to translate numerical data into compelling stories that inspire action.
• Curiosity and openness to growth, including actively building fluency in emerging technologies like AI.

About the Team

You will report to the Senior Manager, Marketing Analytics, playing a crucial role in empowering teams to make smarter, faster decisions that fuel growth across both self-serve and enterprise segments.