Marketing Operations Coordinator (LATAM)

About the Role

We are looking for a detail-oriented and results-driven Marketing Operations Coordinator to own the execution, quality assurance, and scheduling of our LATAM email channel, ensuring high-quality delivery and performance.

Responsibilities

• Own the deployment calendar, supporting the scheduling of all promotional, nurture, and operational emails within Marketo.
• Assist in building, testing, and deploying final email assets, ensuring accurate personalization, dynamic content, and segmentation logic.
• Conduct thorough quality assurance (QA) checks, including link validation, rendering across major clients, and proofreading before every deployment.
• Support the tracking of deliverability metrics and troubleshoot basic issues to maintain optimal sender reputation.
• Configure and manage A/B tests for subject lines, content, and send times to optimize engagement.
• Work with pre-approved HTML/CSS email templates, applying minor coding edits as needed.
• Ensure all email deployments strictly adhere to global data privacy and anti-spam regulations (e.g., CAN-SPAM, GDPR).
• Track, analyze, and report on key email performance metrics (Open Rates, CTR, Conversion Rates) and provide actionable insights.

Requirements

• Fluent in English, both written and verbal.
• 1-3 years of hands-on experience in email marketing execution, preferably in a B2B environment.
• Proficiency with a Marketing Automation Platform (MAP) such as Marketo, HubSpot, or Pardot.
• Working knowledge of basic HTML and CSS specifically as it applies to email development and troubleshooting rendering issues.
• Exceptional attention to detail and proven ability to manage multiple complex deployments under tight deadlines.
• Familiarity with the purpose and function of UTM tracking for campaign attribution.

Role Impact

• You are passionate about the technical side of email and see a successful deployment as a significant victory.
• You are highly process-oriented and thrive in an environment that values consistency and data integrity.
• You enjoy the continuous challenge of optimizing deliverability and maximizing engagement across diverse audiences.