Senior Demand Generation Marketing Manager

About the Role

Join Newsela as our Senior Demand Generation Marketing Manager to define and execute our integrated national demand strategy, driving qualified leads and opportunities within our target audience.

Responsibilities

• Own the development of the quarterly demand generation strategy end-to-end, including channel and audience selection aligned to marketing KPIs and revenue targets.
• Drive impact by proactively executing demand generation activations, including webinars, paid media, direct mail, events, sponsorships, and email nurture campaigns.
• Design and optimize marketing automation and lifecycle campaigns to move users from free product trial/sign-up into sales-qualified opportunities (SQLs).
• Incorporate Account-Based Marketing (ABM) strategies to drive deeper account penetration in key accounts in collaboration with sales leadership.
• Consistently monitor campaign performance to generate data-driven insights, recommend spend adjustments, and demonstrate pipeline and revenue impact to stakeholders.

Requirements

• At least 5 years of B2B demand generation experience in a SaaS environment, with a proven track record as both a strategist and executor.
• Demonstrated understanding of the MarTech landscape, with the ability to implement new tools (e.g., ABM, AI platforms) into the overall strategy.
• Experience leveraging multiple digital channels, including paid media, to drive measurable outcomes.
• Extremely data-driven approach, committed to experimenting and optimizing programs for success.
• Strong project management skills and the ability to work independently on complex projects.
• Strong writing skills for creating conversion-focused content across emails, ads, and webpages.

Nice-to-Haves

• Passion for demand generation marketing and a collaborative approach to launching campaigns.
• Love for data, digging into performance, and following leads through the entire funnel into closed-won opportunities.
• Ability to thrive in a fast-paced, high-output setting while seeking opportunities for scale and efficiency.

Role Impact

This role is critical for scaling Newsela's growth by ensuring marketing efforts directly translate into pipeline and revenue, acting as a strategic partner to Sales and SDRs to maximize their impact.