VP of Marketing

About the Role

We are seeking our first VP of Marketing to define and build a repeatable, scalable Go-To-Market (GTM) motion, leveraging our beloved product that has thrived primarily through word-of-mouth.

Responsibilities

• Define the comprehensive marketing strategy and build the necessary team and engine to meet aggressive growth goals.
• Work closely with Success Engineering to significantly grow our user, developer, and partner communities.
• Lead the creation of authentic content, community engagement, and social strategies that drive public conversation and an engaged following.
• Build broad awareness of Metabase through rigorous experimentation across various channels and messaging strategies.
• Establish the marketing operations backend, instilling a culture of quantitative rigor while fostering creativity and experimentation.
• Articulate Metabase’s unique value proposition clearly to target personas: analysts, developers, and teams.

Requirements

• Proven success building and executing a comprehensive marketing strategy that achieved significant business growth, especially within a scaling startup and Product-Led Growth (PLG) context.
• Deep understanding of what resonates with developers and data analysts, enabling the creation of authentic messaging and content.
• Strong grasp of the current Open Source Software and Data market landscape.
• Ability to understand all components of the marketing funnel and measure impact effectively to drive optimization and decision-making.
• Experience working effectively with cross-functional teams (product, design, engineering) to execute experiments and build growth channels.
• Must be comfortable operating both as a hands-on contributor and as a leader capable of building high-performing teams.
• Thrives in ambiguous, fast-moving, and scrappy startup environments.

Role Impact

This role is critical for transitioning Metabase from organic growth to a predictable, scalable growth engine, directly impacting the company's trajectory following our Series B funding.