Content Associate

About the Role

Join our Product Growth team as a Content Associate to shape how clients experience Kraken, crafting compelling content that educates, inspires, and drives engagement across various platforms. This is an exciting opportunity to accelerate global awareness and adoption of crypto by distilling complex value propositions into clear, motivating messages.

About the Team

Our Product Growth team is the driving force behind how the world discovers, learns about, and engages with our products and brand. We combine creativity, data, and technology to accelerate global awareness, acquisition, and retention, operating like a high-performing startup within Kraken. We are obsessed with finding innovative ways to grow Kraken’s brand, expand our user base, and increase user value.

Responsibilities

• Deliver compelling content across a range of mediums, including short-form copy, long-form articles, video, and audio, for channels such as Kraken.com, social platforms, and email.
• Distill the value propositions of Kraken’s products into clear, motivating messaging that drives client action.
• Collaborate with Product, Growth, Data, Design, Compliance, and subject matter experts across the organization to support and optimize product growth initiatives.
• Continuously refine and optimize deliverables based on data-driven insights and performance learnings.

Requirements

• 2+ years of experience in copywriting, content strategy and development, or digital marketing within finance or technology.
• Bachelor’s degree.
• Exceptional ability to write clear, concise, and persuasive content tailored to distinct audiences and market segments.
• Experience simplifying complex technical or financial concepts for sophisticated readers.
• Deep understanding of the psychology, language, and needs of Kraken’s client segments.
• Strong collaboration skills and comfort working cross-functionally with marketing, product, and technical teams.
• Organized and detail-oriented, with the ability to manage multiple priorities and projects simultaneously in a fast-paced environment.
• Analytical mindset, adept at using data and intuition to inform strategy and optimize content performance.
• High level of accountability and follow-through, with the ability to deliver high-quality work under shifting priorities.
• Native-level English proficiency.

Nice-to-Haves

• Familiarity with global financial markets, emerging technologies, and the cryptocurrency ecosystem.
• Experience developing content for AI-driven or emerging search channels (e.g., Google AEO, Perplexity, ChatGPT Browse, Gemini).
• Exposure to product-led growth environments or performance marketing functions.
• Passion for the future of finance, technology, and digital assets.