Content Specialist - AEO & SEO

About the Role

Join our Organic Growth team to shape how users discover and engage with our brand across emerging search and AI experiences. By crafting impactful, data-driven content, you will enhance Kraken’s authority and visibility, helping to bring crypto to more people worldwide.

Responsibilities

• Deliver uniquely valuable editorial content that builds trust, drives awareness, and enhances Kraken’s visibility across organic and AI search channels.
• Develop scalable, systematic content that remains fresh and relevant across multiple product verticals and languages.
• Collaborate closely with subject matter experts and teams across the organization to launch and optimize product growth initiatives.
• Use quantitative data to guide prioritization and decision-making while incorporating qualitative insights, user feedback, and industry expertise to shape compelling narratives.

Requirements

• 4+ years of experience creating content within finance, technology, crypto, or a related industry.
• Bachelor’s degree.
• Exceptional ability to communicate clearly, concisely, and persuasively.
• Strong understanding of the psychology, language, and workflows of Kraken’s client segments.
• Proven experience creating content optimized for AI Overviews, voice assistants, and chat search (e.g., Google AEO, Perplexity, ChatGPT Browse, Gemini).
• Demonstrated ability to simplify complex technical or financial concepts for sophisticated audiences.
• Highly organized and analytical, with strong attention to detail and the ability to manage multiple priorities in a dynamic and fast-paced environment.
• Native-level English proficiency.

Nice-to-Haves

• Familiarity with the global financial ecosystem, markets, and emerging crypto technologies.
• Experience working in ambiguous, high-growth environments where priorities can shift quickly.
• High degree of accountability, reliability, and follow-through.