Demand Generation Program Manager

About the Role

Join our innovative team to lead customer expansion and cross-sell initiatives using a modern, AI-forward approach. This role offers a unique opportunity to define the future of demand generation by designing agentic workflows that scale impact across the entire customer lifecycle.

Responsibilities

• Own and execute customer lifecycle demand generation programs, including expansion and cross-sell plays across email, in-app, web, and field channels.
• Build and implement agentic workflows using AI tools to automate audience building, content generation, and campaign execution.
• Partner closely with sales leadership to translate marketing signals into actionable account coverage and campaign follow-up strategies.
• Instrument programs to measure pipeline impact accurately and optimize performance based on data-driven insights.

Requirements

• 5+ years of experience in demand generation, growth marketing, or lifecycle marketing within a B2B software environment.
• Proven track record of managing programs across multiple channels such as email, paid media, events, or web.
• Demonstrated experience in marketing to existing customers, specifically focusing on expansion and cross-sell motions.
• Hands-on experience building automations or agentic workflows with a focus on leveraging AI for operational efficiency.
• Strong analytical skills with the ability to manage data, report on pipeline results, and communicate effectively with stakeholders.

Nice-to-Haves

• Experience with product-led growth (PLG) motions alongside traditional sales-led strategies.
• Familiarity with the observability, monitoring, or open-source software ecosystems.
• Proficiency with tools such as Marketo, Salesforce, and modern data stacks like BigQuery.