Demand Generation Specialist

About the Role

Join Grafana Labs as an AI-native Demand Generation Specialist to drive user engagement and expansion through innovative lifecycle and nurture programs.

Responsibilities

• Own and evolve AI-powered nurture programs to deepen engagement and improve conversion.
• Strategize and execute lifecycle campaigns across email, website personalization, and paid channels, embedding AI workflows.
• Conduct complex campaign analysis using traditional and AI-assisted tools, translating findings into actionable recommendations.
• Partner with Sales, SDRs, content, and creative teams to drive alignment and shared outcomes.

Requirements

• 3+ years of experience in B2B SaaS demand generation or growth marketing, preferably in a technical or developer-focused environment.
• Demonstrated experience owning programs end-to-end, from ideation to optimization.
• Active usage of AI tools for building workflows, automation, or designing AI-assisted programs.
• Strong data literacy and attribution capabilities, with experience analyzing PLG and commercial motions.
• Clear and confident communication skills, able to translate program performance into business narratives.
• Deep proficiency in email nurture, website optimization, and paid media, with experience integrating AI workflows.
• Fluency in understanding and connecting with technical audiences and developer-focused products.

Nice-to-Haves

• Hands-on experience with Claude Code.