Demand Marketing Manager

About the Role

Join our global demand generation team to drive integrated marketing strategies for the manufacturing vertical, leveraging AI to innovate and scale your impact. This role offers a unique opportunity to shape high-impact campaigns while working in a collaborative, metrics-driven environment that prioritizes career growth.

Responsibilities

• Develop and manage integrated global campaigns aligned with product launches, buyer journeys, and target personas.
• Lead campaign execution from kickoff to completion, coordinating across content, creative, digital, and sales teams.
• Utilize AI tools to streamline workflows, personalize messaging at scale, and repurpose content effectively.
• Define and track campaign KPIs including engagement, MQLs, pipeline, and revenue, providing regular reporting to leadership.
• Manage project timelines and campaign briefs within Wrike to ensure cross-functional transparency and alignment.

Requirements

• 4–6 years of experience in B2B SaaS demand generation or integrated campaign management.
• Hands-on experience with marketing automation and CRM tools such as Marketo, Salesforce, and Tableau.
• Proficiency in using AI tools (e.g., ChatGPT, Claude) for content creation, data enrichment, and workflow automation.
• Strong project management skills with the ability to lead multi-channel campaigns across digital, events, and sales outreach.
• Proven ability to translate complex messaging into compelling campaign themes for diverse buyer personas.

Nice-to-Haves

• Previous marketing experience specifically within the manufacturing vertical.
• Advanced expertise in managing complex campaign workstreams, templates, and reporting within Wrike.
• Deep understanding of enterprise-level SaaS buyer journeys and content strategy.