Director of Corporate Events Marketing

About the Role

Lead the strategy and execution for 1Password's high-impact corporate events, driving brand presence and pipeline generation across North America. This is a pivotal role for a seasoned marketing leader passionate about creating world-class in-person and virtual experiences.

Responsibilities

• Develop and own the comprehensive corporate events marketing strategy, aligning with overall business and pipeline goals.
• Manage the end-to-end execution of key industry conferences, executive roundtables, and proprietary customer events.
• Collaborate closely with Sales, Product Marketing, and Demand Generation teams to ensure seamless integration of event marketing into the broader GTM strategy.
• Define, track, and report on key performance indicators (KPIs) for all events, focusing on ROI, lead quality, and pipeline contribution.
• Oversee budget management, vendor negotiations, and agency relationships for all assigned events.

Requirements

• 7+ years of progressive experience in B2B marketing, with at least 4 years specifically focused on corporate event strategy and execution, preferably within the SaaS or Cybersecurity industry.
• Proven track record of managing large-scale, complex events (e.g., major industry trade shows) from concept through post-event analysis.
• Exceptional project management skills with the ability to manage multiple priorities simultaneously under tight deadlines.
• Strong analytical skills with proficiency in marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce) for tracking and reporting.
• Excellent written and verbal communication skills, capable of presenting strategy and results to executive leadership.

Nice-to-Haves

• Experience marketing to both Enterprise and SMB segments.
• Familiarity with the 1Password product or the identity and access management space.
• Experience managing global event programs, even if the current focus is North America.