Director of Engineering, Growth & Extensibility

About the Role

As a Director of Engineering, you will lead the Growth and Extensibility pillar, driving the core growth and extensibility surfaces across Webflow. This pivotal role encompasses key areas such as AI Site Builder, pricing infrastructure, the app ecosystem, workflows for freelancers and agencies, and the API platform.

Responsibilities

• Provide hands-on technical leadership, staying close to the codebase and deeply understanding system architecture to contribute meaningfully to technical discussions and design reviews.
• Lead engineering initiatives across critical areas including AI onboarding, growth experiments, extensibility APIs, marketplace development, and subscription infrastructure.
• Drive end-to-end execution and delivery of major growth levers such as the AI Site Builder, pricing platform, developer ecosystem, and tools for freelancers and agencies.
• Collaborate closely with Product to improve monetization, reduce churn, and grow the third-party ecosystem.
• Own cross-functional platform surfaces like the dashboard, onboarding flows, and internal APIs, ensuring cohesive user and developer experiences.
• Set architectural direction for new products, including Designer APIs and the billing platform, balancing scalability with product velocity.
• Foster strong partnerships with product managers and engineering managers, while mentoring and supporting emerging leaders across the organization.
• Maintain high velocity and execution quality, while investing in the long-term health and stability of our core platform.

Requirements

• Demonstrated experience in hands-on technical leadership with a deep understanding of system architecture.
• Ability to contribute meaningfully to technical discussions and design reviews.
• A learning mindset, coupled with humility and curiosity, essential for success in this role.
• Proven experience leading complex engineering initiatives, preferably in areas related to growth, platforms, or ecosystems.
• Strong collaboration skills with product and engineering teams.