Field & Partner Marketing Manager, West

About the Role

Drive pipeline growth and brand visibility in the WEST region by developing and executing impactful field and partner marketing programs. This is a high-impact role for a marketer who thrives on generating demand in a competitive security landscape.

Responsibilities

• Develop and execute regional campaigns with channel partners (MSSPs, VARs, technology alliances) to generate qualified leads and accelerate deals.
• Collaborate with regional sales leaders and account teams to align marketing efforts with pipeline needs and territory plans.
• Partner with product marketing and sales enablement to deliver messaging and materials that resonate with cybersecurity buyers.
• Create co-branded assets and campaign kits tailored for partners, and support partner onboarding and activation.
• Track, measure, and optimize campaign performance with clear KPIs, providing ongoing reporting and insights.
• Manage partner MDF budgets and approvals, ensuring alignment with program ROI.

Requirements

• 4–7 years of experience in field marketing, partner marketing, or demand generation within B2B cybersecurity, SaaS, or IT security.
• Proven success building multi-channel regional and partner campaigns that drive measurable pipeline impact.
• Experience marketing to cybersecurity buyers (CISO, SOC, IT security) and understanding their priorities and pain points.
• Knowledge of channel ecosystems (VARs, MSSPs, technology partners) and experience with joint GTM programs.
• Proficiency with Salesforce, HubSpot/Marketo, and campaign/event tools.
• Strong project management, communication, and relationship-building skills.

Nice-to-Haves

• Experience managing co-marketing with cybersecurity alliances.
• Familiarity with the broader security market landscape and buyer personas.
• Comfortable balancing strategic thinking with hands-on campaign execution.
• High degree of ownership, collaboration, and adaptability in a fast-paced, growth-stage environment.