Growth Marketing Manager

About the Role

Join HappyCo as a Growth Marketing Manager to own full-funnel growth, driving impactful decisions that directly contribute to company expansion through experimentation and data-driven strategies.

Responsibilities

• Design and execute growth strategies across the entire funnel, from traffic generation to revenue contribution.
• Manage and optimize paid campaigns across platforms like LinkedIn and Google, focusing on ROI and CAC efficiency.
• Improve website conversion rates and optimize demo booking flows through A/B testing and CRO.
• Track attribution and performance across channels, building reports that tie campaigns directly to revenue outcomes.
• Partner closely with Sales, Product Marketing, Content, and Marketing Operations to align on strategies and ensure seamless execution.

Requirements

• 4–7 years of experience in growth marketing, performance marketing, or demand generation.
• Proven ability to tie marketing efforts to measurable revenue outcomes.
• Strong understanding of marketing funnels, buying committees, and pipeline mechanics.
• Experience running paid media campaigns with clear ROI accountability.
• Comfortable collaborating closely with sales teams.
• Experience with HubSpot and Salesforce.
• Analytical mindset with a bias toward action and experimentation.

Nice-to-Haves

• Experience in B2B SaaS.
• Familiarity with proptech or multifamily real estate.
• Experience supporting outbound motions at scale.
• Strong copywriting instincts for conversion-focused messaging.
• Experience in fast-paced, experimentation-heavy environments.