Head of Growth

About the Role

Join Paddle as our Head of Growth to spearhead our product-led growth (PLG) engine, driving customer acquisition, activation, and expansion through innovative strategies and AI-powered optimization. This is an exciting opportunity to lead a cross-functional team and significantly impact our self-serve revenue.

Responsibilities

• Define and execute the PLG growth strategy, focusing on acquisition, activation, and expansion within the self-serve funnel.
• Build and scale product-led growth loops, leveraging in-product usage, usage-based triggers, and referral mechanics to compound momentum.
• Implement AI-driven optimization for smarter experiments, personalized onboarding, identifying expansion signals, and real-time user intent scoring.
• Lead a cross-functional team comprising product, design, data, and engineering to achieve growth objectives.
• Collaborate closely with Demand Gen, Product Marketing, Revenue Marketing, Web, Product, and RevOps to integrate PLG with commercial sales-led efforts.
• Improve customer time-to-value through enhanced onboarding and activation processes.

Requirements

• Proven experience in leading and scaling product-led growth (PLG) engines.
• Strong background in defining and executing growth strategies across the customer journey (acquisition, activation, expansion).
• Demonstrated ability to build and optimize growth loops.
• Experience leveraging AI or advanced analytics for experimentation, personalization, and predictive modeling.
• Leadership experience, ideally managing cross-functional teams (product, design, data, engineering).
• Excellent collaboration and communication skills to work with various internal stakeholders.

About Paddle

Paddle offers a unique payment infrastructure solution for digital product companies, acting as a Merchant of Record to simplify payment fragmentation. Backed by prominent investors, we serve over 5000 software sellers in 245 territories globally.