Influencer & KOL Marketing Manager

About the Role

Join Kraken's global team as an Influencer & KOL Marketing Manager to drive brand awareness and product adoption within the dynamic crypto industry. This role is crucial for showcasing crypto innovation, educating diverse market segments, building trust, and ultimately converting new clients through strategic influencer partnerships.

About the Team

Kraken works with partners worldwide to build brand and product awareness and collaborate on content to grow the adoption of cryptocurrency. With dozens of KOL partners already, we are looking for an experienced professional to elevate our influencer marketing approach and management to the next level, supporting our global partners with a hands-on approach.

Responsibilities

• Execute Kraken’s global influencer marketing initiatives to drive brand awareness and product adoption.
• Manage the day-to-day sourcing, contracting, and coordination of influencers across key global markets.
• Support scaling efforts by improving workflows, utilizing technology platforms, and coordinating with external partners and agencies in international regions.
• Ensure all influencer activity complies with applicable financial promotion and influencer marketing regulations globally, including required disclosures and content monitoring.
• Negotiate and manage influencer agreements that balance competitive compensation with measurable ROI.
• Identify and onboard top influencers in categories such as crypto analysis, trading, investing, and related lifestyle or finance topics.
• Collaborate with influencers and internal creative teams to develop compelling, authentic content that aligns with Kraken’s brand voice and campaign objectives.
• Contribute to the development of local-first influencer initiatives that resonate with regional audiences and outperform competitors.
• Support experimental or new partnership models to expand Kraken’s reach and engagement in the influencer ecosystem.
• Take a hands-on approach to execution, including recruiting influencers, building and maintaining influencer web pages, managing social content, assisting with events, and engaging with community channels.
• Track and report on influencer campaign performance; analyze data to optimize deals, messaging, and strategy for improved results.

Requirements

• 7+ years in a marketing role where you autonomously developed marketing/growth strategies and delivered successful campaigns.
• Significant experience with Influencer Marketing, predominantly in the crypto space.
• A proven track record in growing new users in a highly competitive and regulated environment.
• Advanced crypto knowledge, including how crypto products work, crypto revenue models, and the crypto players in your region.
• Existing relationships with crypto and adjacent industry influencers.
• Experience with software to manage influencers across the deal’s lifecycle and scaling processes to handle >100 influencers.
• Experience across a large product suite, leveraging different influencers to promote multiple topics and products.
• Strong experience leveraging marketing analytics, including how to measure partnership success.
• Demonstrated creative thinking with growth ideas grounded in logic and data, capable of supporting ideas and persuading others to enact them.

Nice-to-Haves

• Ideally located in a European timezone, with global experience in regions all over the world.