Institutional & B2B Content Manager

About the Role

Join Kraken's Institutional team as a B2B Content Manager to craft compelling narratives and drive engagement with our sophisticated institutional and business clients. This exciting role is pivotal in accelerating the global adoption of crypto by a key audience.

Responsibilities

• Develop and execute comprehensive content strategies tailored for institutional and B2B audiences.
• Create a wide range of high-quality content, including whitepapers, case studies, blog posts, web copy, email campaigns, and thought leadership pieces.
• Collaborate closely with marketing, product, sales, and legal teams to ensure content accuracy, brand consistency, and regulatory compliance.
• Translate complex financial and blockchain concepts into clear, concise, and engaging content for a professional audience.
• Manage content calendars, workflows, and distribution channels to maximize reach and impact.
• Monitor content performance using analytics tools and optimize strategies for continuous improvement.

Requirements

• Proven experience (3+ years) in B2B content marketing, preferably within the financial services, fintech, or cryptocurrency industries.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail and a strong command of English.
• Demonstrated ability to understand and articulate complex technical or financial topics to a professional audience.
• Experience with content management systems (CMS) and familiarity with SEO best practices.
• Strong project management skills and the ability to manage multiple content initiatives simultaneously.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Nice-to-Haves

• Deep understanding of cryptocurrency, blockchain technology, and the institutional crypto landscape.
• Experience working in a fully remote, global team environment.
• Familiarity with global financial regulations and compliance standards.
• Proficiency with analytics and reporting tools to measure content effectiveness.

About the Team

The Kraken Institutional team is dynamic and client-focused, dedicated to serving the unique needs of our business and institutional partners. This role directly contributes to our mission by building trust and thought leadership through high-quality content, supporting the growth and market presence of Kraken's institutional offerings.