Lead Product Marketing Manager, Margin Trading Product Marketing

About the Role

Join Kraken's dynamic team as a Lead Product Marketing Manager, focusing on our Margin Trading product. This pivotal role allows you to shape the narrative and drive the adoption of advanced crypto trading solutions, contributing to financial freedom and inclusion globally.

Responsibilities

• Develop and execute comprehensive go-to-market strategies for Kraken's margin trading products.
• Conduct in-depth market research, competitive analysis, and customer segmentation to identify opportunities and inform product positioning.
• Craft compelling messaging, value propositions, and content that resonates with target audiences, including experienced traders and institutions.
• Collaborate closely with product management, sales, growth, and other marketing teams to ensure alignment and successful product launches.
• Monitor and analyze product performance, market trends, and user feedback to optimize marketing efforts and inform future product development.
• Drive user acquisition, engagement, and retention for margin trading products across various channels.

Requirements

• Proven experience (5+ years) in product marketing, with a significant focus on financial products, trading platforms, or cryptocurrency.
• Strong understanding of margin trading, derivatives, or other complex financial instruments.
• Demonstrated ability to develop and execute successful product launch strategies and campaigns.
• Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear, compelling marketing messages.
• Analytical mindset with experience using data to drive marketing decisions and measure impact.
• Ability to thrive in a fast-paced, fully remote, and globally distributed work environment.
• Experience working with global markets, particularly in Europe, the UK, or Canada, is a plus.

About the Team and Role Impact

You will be a key member of the Kraken Pro Product Marketing team, directly impacting the growth and success of Kraken's advanced trading offerings. As part of a fully remote, global company, your work will reach users across 70+ countries, contributing to Kraken's mission of accelerating crypto adoption and financial inclusion.