Manager, Brand Studio

About the Role

Join Webflow and help us bring development superpowers to everyone as a Manager, Brand Studio. This pivotal leadership role will shape our in-house design and creative function, fostering agility, elevating craft quality, and creating clear growth paths for designers. You will lead a multi-disciplinary team, drive strategic alignment, and serve as a cultural anchor within our evolving studio model.

Responsibilities

• Manage a team of ~3–6 multi-disciplinary ICs across brand design, web design, and motion
• Provide coaching, career development, and performance management for your team
• Act as a hiring manager for IC roles, partnering with the director to attract and nurture top talent
• Drive alignment and clarity at key project inflection points (kickoffs, midpoints, retros) by providing strategic framing aligned with business priorities
• Partner with Operations to ensure delivery health, while empowering Leads to maintain creative vision and craft quality
• Resolve conflicts between business needs and creative direction with judgment and clarity
• Foster an inclusive, growth-oriented environment where ICs gain leadership opportunities without needing to manage people
• Strengthen rituals and team practices (crits, showcases, retros) to ensure consistency across disciplines
• Model and reinforce Webflow’s values: building trust, winning together, reinventing ourselves, and delivering with speed, quality, and craft

Requirements

• 7–10+ years of experience in creative production, project management, or program leadership, working closely with multidisciplinary brand and design teams
• 3 to 5+ years of people management experience, ideally within a studio, agency, or in-house brand or marketing environment
• Strong track record of simultaneously driving project outcomes and people growth
• Excellent collaboration and influence skills across creative and cross-functional partners
• Comfortable navigating ambiguity, shifting priorities, and distributed or global teams
• Curious and open to growth, actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact

Nice-to-Haves

• Experience or familiarity with managing web projects in Webflow