MarTech Analyst

About the Role

Join us as a MarTech Analyst to manage, troubleshoot, and optimize our marketing technology stack, ensuring accurate data tracking and reporting to drive informed decisions.

Responsibilities

• Manage, troubleshoot, and optimize the MarTech stack.
• Investigate and resolve data discrepancies across analytics platforms (AppsFlyer, Google Analytics, Segment, Mixpanel) and internal systems.
• Debug inconsistencies in ad platform reporting (Meta, Google Ads, TikTok, paid media) by collaborating with representatives and internal stakeholders.
• Diagnose tracking issues related to attribution methodologies, fraud detection, and platform configurations.
• Audit, clean up, and standardize event tracking data.
• Implement monitoring and optimize event volume.

Requirements

• Technically savvy and detail-oriented.
• Experience with marketing analytics, tracking methodologies, and integration troubleshooting across ad tech, analytics, and paid media platforms.
• Strong problem-solving skills.
• Ability to collaborate with vendor technical support, ad platform reps, and internal engineers.

About the Role

This role is crucial for maintaining the integrity and accuracy of our marketing data. You will work hands-on with a variety of platforms, diagnosing and resolving complex data discrepancies, and ensuring our event tracking is clean and standardized. Collaboration is key, as you'll work across internal teams and external vendors.