Principal Technical Marketing Engineer

About the Role

Join Grafana Labs as a Principal Technical Marketing Engineer to craft compelling technical narratives and build impactful demos that showcase the value of our observability platform to SRE and platform engineering leaders.

Responsibilities

• Build strategic, buyer-focused demos, videos, workshops, and webinars that highlight Grafana’s value.
• Create and maintain polished, narrative-driven demos and record high-quality technical demo videos.
• Lead webinars, workshops, and technical sessions designed for evaluators, teaching customers why Grafana’s approach is differentiated and valuable.
• Serve as PMM’s technical liaison to the SE org, producing technical enablement assets, value-driven talk tracks, and competitive narratives.
• Partner with PMMs to identify key buyer personas, problems, and technical messages, shaping content strategy.
• Extend technical narratives into impactful buyer-facing channels including analyst briefings, industry forums, podcasts, conferences, and online technical communities.
• Use automation and AI tools to streamline demo setup, content workflows, and asset updates.

Requirements

• 5+ years in a technical role (solutions engineering, SRE, DevOps, backend engineering, technical PMM, or similar).
• Strong understanding of observability concepts and the needs of SRE/platform teams.
• Ability to translate deep technical concepts into clear, value-focused stories.
• Experience presenting technical content through demos, workshops, or webinars.
• Excellent written and verbal communication, with a crisp, structured, persuasive style.
• Strong cross-functional collaboration skills; comfort working with PMM, Product, SEs, DevRel, and Field Engineering.
• High ownership mindset with the ability to drive projects from concept to completion.
• Comfort with light scripting or workflow automation.
• Interest and ability to travel to training and customer events 10-12 weeks per year.

Nice-to-Haves

• Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools, or a background in Observability or Platform Engineering.
• Prior experience in Sales Engineering, DevRel, or technical product marketing.
• Familiarity with demo environment automation or infrastructure-as-code tools.
• Exceptional live presentation or workshop facilitation skills.