Product Marketing Manager

About the Role

Join Newsela to lead the go-to-market strategy, positioning, and execution for our critical Social Studies and STEM products, directly impacting revenue growth and ensuring educator needs drive product development.

Responsibilities

• Lead the development and execution of Go-to-Market (GTM) plans for Social Studies and STEM content and feature releases.
• Build differentiated messaging and value propositions tailored for K–12 district buyers and educators.
• Create high-impact sales collateral, pitch decks, training resources, and competitive talking points for sales enablement.
• Synthesize customer needs, market trends, and competitive intelligence into actionable recommendations for product and marketing strategies.
• Partner closely with Product Managers to influence roadmap prioritization based on market insights.

Requirements

• 5+ years of Product Marketing experience, ideally within EdTech, educational publishing, or SaaS.
• Deep familiarity with the K–12 education market, including understanding curriculum and instructional challenges.
• Proven success leading go-to-market strategies and product launches.
• Exceptional written and verbal communication skills, with the ability to craft compelling customer narratives.
• Experience creating sales enablement tools and customer-facing content.

Nice-to-Haves

• Experience specifically within Social Studies or STEM curriculum marketing.
• Strong analytical skills for interpreting market and customer data.

Role Impact

This role is central to ensuring our Social Studies and STEM offerings resonate deeply with educators and administrators, driving adoption and supporting Newsela's mission to improve student learning.