Senior B2B Product Marketer, API & Monetisation

About the Role

Drive the positioning, adoption, and revenue growth of CoinGecko’s API and Monetisation products, including API, Ads, and Fast Pass. This role sits at the intersection of Product, Sales, and Growth, owning end-to-end product marketing for developer-facing data and revenue-generating products.

Responsibilities

• Define and refine product positioning and messaging for developer, institutional, and monetisation customer segments.
• Develop and maintain high-quality sales enablement materials, including decks, one-pagers, and competitor battle cards.
• Plan and execute go-to-market strategies for new and existing product features and monetisation offerings.
• Partner with Sales and Growth teams to improve inbound performance and conversion across API and monetisation products.
• Translate technical capabilities into clear business value and conduct customer and competitor research.
• Elevate CoinGecko’s positioning as a trusted data and distribution partner through strategic communications.

Requirements

• 4+ years of relevant experience in product marketing, B2B SaaS, or revenue-focused marketing roles, ideally within API, crypto, fintech, developer tools, monetisation, or infrastructure products.
• Proven experience owning or leading positioning, go-to-market strategy, sales enablement, and revenue-driving initiatives.
• Strong understanding of sales funnels, ICP segmentation, value propositions, and pipeline influence.
• Experience with tools like Google Sheets, GA4, HubSpot, Salesforce, Mixpanel, or Amplitude.
• Passion for cryptocurrency, blockchain, or financial markets is a strong plus.
• Proactive, resourceful, results-oriented, and able to thrive in ambiguity.

Nice-to-Haves

• Experience supporting enterprise or high-value accounts.
• Comfort working with light data analysis (SQL) or CRM/email tools for lifecycle nurturing.
• Bachelor's degree in Marketing, Business, Communications, or a related field.