Senior Customer Marketing Manager

About the Role

Join Paddle as a Senior Customer Marketing Manager, a fully remote role within the UK, to champion customer storytelling, advocacy, and community building. This pivotal position transforms customer success into scalable proof and long-term advocacy, directly impacting acquisition, conversion, and expansion across our PLG and sales-led motions.

Responsibilities

• Own Paddle’s customer storytelling, advocacy, and community-building efforts.
• Develop high-impact case studies, testimonials, and customer references.
• Build community connections that fuel events, ABM, campaigns, and content initiatives.
• Act as a conduit for customer insights, capturing and surfacing key feedback to influence GTM strategy, messaging, and product development.
• Collaborate across marketing, sales, and customer success to ensure the voice of the customer is leveraged for accelerated growth.
• Build and maintain a comprehensive library of customer proof points, including case studies, quotes, short-form stories, and stat packs.
• Create and map proof points for both upmarket deal support and scaled motions, delivering tailored stories for different personas, stages, and regions.
• Establish and manage a robust system to track, manage, and activate customer references and advocacy programs.