Senior Director, Product Growth

About the Role

Lead Kraken's Product-Led Growth strategy end-to-end, driving exponential traction and optimizing the user journey from onboarding to retention as the Senior Director of Product Growth.

About the Role Impact

This is a critical leadership opportunity to own one of Kraken's most important growth levers. You will architect scalable growth systems and lead a cross-functional team across product, engineering, design, data, and marketing to drive exponential traction for both early-stage and scale products.

Responsibilities

• Own and drive Kraken’s end-to-end Product-Led Growth (PLG) strategy across the user journey.
• Architect scalable growth systems that move key business metrics and user behavior.
• Build, scale, and lead a high-performing global growth team.
• Be a deeply data-driven operator: define metrics, set targets, run robust A/B experiments, and make sharp, informed tradeoffs.
• Lead growth for both early-stage (0→1) and existing (1→N) products.
• Collaborate with core product leaders, engineering, data science, marketing, and brand.
• Mentor and inspire the team.

Requirements

• 10+ years in product leadership, with significant time owning product growth, PLG, or lifecycle.
• Expertise, ideally gained at a top-tier tech or fintech company.
• Proven ability as a deeply data-driven operator.