Senior Event Marketing Manager

About the Role

Lead the strategy, execution, and amplification of global virtual event programs, designing experiences that elevate our brand, generate demand, and strengthen our community.

Responsibilities

• Own the virtual event strategy and calendar, aligning programming with demand gen goals, content priorities, and brand positioning.
• Lead planning and execution for flagship virtual summits, digital conferences, webinars, and online community events.
• Develop compelling narratives and formats that reinforce leadership in AI-powered creative and marketing innovation.
• Partner with content, creative, and demand gen teams for integrated campaigns to maximize registration, engagement, and pipeline impact.
• Manage speaker recruitment and preparation, building relationships with industry leaders, customers, and internal experts.
• Oversee all virtual event operations and logistics, including platforms, production partners, budgets, and technical delivery.
• Measure and report performance, translating engagement and pipeline data into insights that optimize promotion and prove ROI.
• Continuously experiment with digital formats, interactivity, and technologies to enhance online event experiences.

Requirements

• 5–7 years of experience in virtual event marketing or digital-first field marketing, ideally in B2B SaaS, creative services, or fast-growing startups.
• Proven track record of planning and executing large-scale virtual summits (1,000+ registrants) and smaller, high-touch webinars or workshops.
• Strong ability to translate brand positioning into standout digital experiences.
• Excellent project management skills, managing multiple stakeholders, timelines, and deliverables in a remote-first environment.
• Hands-on experience with virtual event platforms (e.g. Zuddl), CRM/marketing automation tools, and campaign analytics.
• Exceptional communication and relationship-building skills, with confidence managing executive speakers and external partners.
• Data-driven mindset, with proven ability to track KPIs and demonstrate ROI from virtual event marketing.

Nice-to-Haves

• Passion for creative industries, marketing innovation, and exploring new AI technologies to enhance online event experiences.