Senior Lifecycle Manager

About the Role

Join Goodnotes as a data-driven and strategic Senior Lifecycle Manager to run global marketing campaigns and scale our lifecycle marketing programs. This role is crucial for improving user engagement, retention, and monetization across our app ecosystem.

Responsibilities

• Run global marketing campaigns across dynamic user segments.
• Contribute to and scale lifecycle marketing programs.
• Focus on improving user engagement, retention, and monetization across the app ecosystem.

Requirements

• Proven experience as a data-driven and strategic marketer.
• Ability to manage global marketing campaigns.
• Strong understanding of user engagement, retention, and monetization strategies.

About the Team

You will join a talented, distributed Growth Marketing team across Europe and Asia, contributing to user growth and retention for a massive global user base, including our key markets. You will collaborate with other marketers, engineers, product managers, designers, and the wider Goodnotes team as part of the CRM team, all working towards creating the best medium for human and AI collaboration.