Senior Product-Led Growth Marketing Manager

About the Role

Join Webflow as a Senior Product-Led Growth Marketing Manager to drive the end-to-end strategy for converting self-serve users into high-value Enterprise customers. This exciting role blends analytical rigor with creative growth-hacking to shape the future of our platform's expansion.

Responsibilities

• Own the vision, strategy, and roadmap for the "self-serve to enterprise" upgrade funnel.
• Design and implement programs to convert lower-tier users into high-value Enterprise customers.
• Collaborate closely with Data Science, Product, Engineering, Sales, and Revenue Operations teams.
• Launch and optimize experiments to improve user conversion and drive sustainable expansion.
• Identify and empirically validate product behaviors that predict user upgrade and expansion.
• Operationalize these insights through in-product experiences, lifecycle programs, and seamless handoffs to Sales & Enablement.
• Lead hands-on experimentation while also developing a forward-thinking strategy to stay ahead of digital, PLG, and AI innovations.

Requirements

• Proven experience as a hands-on growth marketer with a strong focus on product-led growth.
• Demonstrated ability to blend analytical rigor with creative problem-solving.
• Experience partnering cross-functionally with product, engineering, sales, and data teams.
• A track record of turning product behavior into commercial outcomes.
• Ability to both execute detailed experiments and define high-level strategic direction.
• Familiarity with rapid digital, PLG, and AI innovation trends.

Work Arrangement

• This is a remote-first position, open to candidates in the United States, British Columbia, and Ontario, Canada.