Senior Product Manager, Onboarding

About the Role

Join our Growth team as a Senior Product Manager, Onboarding, where you will define and execute the strategy for onboarding and verification experiences across Kraken's diverse client segments. This critical role allows you to own a key part of our growth funnel, driving activation and adoption globally.

Responsibilities

• Define and own the onboarding product strategy for Kraken’s Consumer, Business, and Institutional segments.
• Champion client-centric design, using feedback and research to refine experiences and deliver continuous improvement.
• Scale identity verification solutions that meet diverse regulatory and geographical requirements, balancing compliance with exceptional user experience.
• Reimagine KYC and verification as rewarding progress moments that celebrate clients unlocking new products like Futures, Margin, or Kraken Pro.
• Partner with Legal, Compliance, Fraud, and Regional Ops teams to anticipate regulatory changes and embed them into scalable processes.
• Lead vendor strategy: assess, integrate, and optimize ID verification vendors to drive efficiency and innovation.
• Leverage data at scale: define success metrics, analyze bottlenecks, and drive measurable improvements in activation and conversion rates.
• Influence senior stakeholders with product strategy narratives, business cases, and roadmap priorities.
• Foster cross-team alignment, ensuring onboarding solutions enable growth across marketing, compliance, and operations.
• Stay ahead of the curve by anticipating regulatory shifts and emerging technologies in crypto onboarding and KYC.

Requirements

• 5+ years of product management experience, including 2+ years focused on onboarding, identity verification, compliance, or regulated workflows.
• Proven track record of owning strategy and delivering high-impact products in complex, regulated environments.
• Deep knowledge of KYC/AML and crypto regulations, with ability to translate requirements into scalable product solutions.
• Experience leading vendor evaluations, integrations, and performance management.
• Advanced data fluency: defining success metrics, prioritizing roadmap investments, and correlating improvements with business impact.
• Excellent stakeholder management and communication skills, including writing PRDs, strategy docs, and product vision narratives.
• Demonstrated ability to influence across functions and geographies to drive alignment and execution.
• Passion for Bitcoin and crypto, with a strong belief in Kraken’s mission of accelerating global adoption.