Senior Product Manager

About the Role

Lead the strategy and execution for Freelancer Plus, Upwork's paid subscription offering for freelancers, shaping and scaling experiences that drive value for both customers and the business.

Responsibilities

• Lead product strategy and execution for talent monetization initiatives, focusing on subscription growth.
• Own the end-to-end subscription lifecycle, including activation, engagement, and retention.
• Define and deliver subscription features (benefits, packaging, pricing) in partnership with cross-functional teams.
• Design, execute, and analyze experiments across pricing, promotions, and feature adoption.
• Monitor performance metrics, synthesize customer feedback, and iterate on features to maximize impact.

Requirements

• Demonstrated experience building and scaling subscription products, including pricing, packaging, and lifecycle optimization.
• Strong experimentation background, including A/B testing across pricing, promotions, and feature adoption.
• Excellent analytical skills with the ability to define success metrics and translate user behavior into actionable insights.
• Proven ability to lead cross-functional initiatives and manage multiple complex workstreams in ambiguous environments.
• Availability to work at least US East Coast hours (US West Coast hours preferred).

Nice-to-Haves

• Experience with two-sided marketplaces or promotion strategy.
• Familiarity with Upwork as a freelancer or client.