Senior Product Marketer

About the Role

Join CoinGecko as a Senior Product Marketer to drive the reach, adoption, and positioning of our API, focusing on sales-led growth. You will be instrumental in communicating product value, deepening market fit, and enabling our sales team to convert high-intent leads.

Responsibilities

• Drive the reach, adoption, and positioning of CoinGecko’s API.
• Lead sales-led growth initiatives for the API product.
• Communicate product value effectively to the market.
• Deepen product-market fit through strategic marketing efforts.
• Empower the sales team with necessary tools and collateral to convert high-intent leads (MQLs / PQLs).
• Support go-to-market (GTM) strategies for new features and use cases.

Requirements

• Proven experience in product marketing, ideally with API products.
• Strong understanding and experience with sales-led growth models.
• Ability to translate complex product features into compelling market messages.
• Experience in developing and executing go-to-market strategies.
• Excellent collaboration skills, working effectively across marketing, product, and sales teams.
• Familiarity with the cryptocurrency or blockchain industry is a strong plus.

About CoinGecko

CoinGecko is a global leader in tracking cryptocurrency data, operating since 2014. We have built the world's largest cryptocurrency data platform, tracking over 10,000 tokens across more than 400 exchanges. We are committed to scaling cryptocurrency market data to serve billions, believing that crypto and blockchain will define the future of finance.

Work Environment & Perks

• Remote Work Flexibility: Work from anywhere you feel most productive, with optional office spaces available in Malaysia (1Powerhouse) and Singapore (WeWork).
• Flexible Working Hours: No rigid 9-5 structure; manage your hours to complete tasks effectively.
• Comprehensive Insurance Coverage: We provide life and hospitalization coverage for you, along with hospitalization coverage for your dependents.
• Transparent Compensation: We practice transparent salaries and a clear level structure.