Senior Product Marketing Manager - Competitive Intelligence
PaddleAbout the Role
Join our team as a Senior Product Marketing Manager, Competitive Intelligence, to strategically outmaneuver competitors and drive market wins. In this pivotal role, you will transform competitive insights into actionable strategies that directly impact our pipeline, win rates, and market leadership.
Responsibilities
As a Senior Product Marketing Manager focusing on Competitive Intelligence, you will own and drive our competitive strategy and execution. Your core responsibilities will include:
- Competitive Intelligence & Market Dynamics:
- Building and running a high-impact compete program to track key players and emerging threats.
- Monitoring competitor moves across product, pricing, go-to-market (GTM), and narrative, translating noise into actionable signals.
- Maintaining always-on battlecards, teardowns, and segment-specific insights to keep us ahead.
- Running competitive debriefs and briefing executives and frontline teams on strategic threats and opportunities.
- Takedown Campaigns & Offensive Plays:
- Partnering with Revenue Marketing to design and launch compete-first campaigns that convert faster and defend stronger.
Requirements
We are looking for a strategic and analytical professional with a proven track record in product marketing and competitive intelligence. Key requirements include:
- Demonstrable experience in product marketing, with a significant focus on competitive analysis and strategy.
- Ability to translate complex market and competitor data into actionable insights and compelling narratives.
- Strong analytical skills to identify market trends, competitive threats, and strategic opportunities.
- Excellent cross-functional collaboration and communication skills, particularly with sales, revenue marketing, and enablement teams.
- Experience in a B2B SaaS environment, ideally within payments infrastructure or a related industry.
- A proactive, results-oriented mindset with a passion for systematically outmaneuvering the competition.
Role Impact
Your strategic contributions will be critical to our success, directly influencing:
- Pipeline velocity and win rates.
- Our ability to own the market conversation and establish a dominant position.
- The effectiveness of our sales and marketing efforts through well-armed field teams and impactful campaigns.
About Paddle
View companyPaddle is a merchant of record platform that manages the payment, billing, taxes, and compliance for software and SaaS businesses.