Senior Product Marketing Manager

About the Role

Join our dynamic team as a Senior Product Marketing Manager to shape the narrative and drive the market success of our innovative products. This role is crucial in bridging product development with customer needs, ensuring our offerings resonate deeply with our target audience.

Responsibilities

• Develop and execute comprehensive go-to-market strategies for new product launches and feature releases.
• Conduct in-depth market research, competitive analysis, and customer segmentation to identify opportunities and inform product strategy.
• Craft compelling product messaging, positioning, and value propositions that differentiate our products in the market.
• Collaborate closely with product management, sales, and broader marketing teams to ensure alignment and successful execution of campaigns.
• Create high-impact sales enablement materials, including presentations, battlecards, and demos, to empower the sales team.
• Monitor and analyze product performance, market trends, and customer feedback to iterate on marketing strategies and drive continuous improvement.

Requirements

• 5+ years of progressive experience in product marketing, preferably within a fast-paced technology or financial services environment.
• Proven track record of successfully launching and growing products in competitive markets.
• Strong analytical skills with the ability to translate market data and customer insights into actionable marketing strategies.
• Exceptional written and verbal communication skills, with a talent for storytelling and simplifying complex concepts.
• Demonstrated ability to work cross-functionally and influence stakeholders at all levels.
• Bachelor's degree in Marketing, Business, or a related field.

Nice-to-Haves

• Experience in the cryptocurrency or blockchain industry.
• MBA or equivalent advanced degree.
• Proficiency with marketing automation and CRM tools (e.g., HubSpot, Salesforce).
• Experience working in a remote-first or distributed team environment.

Role Impact

As a Senior Product Marketing Manager, you will play a pivotal role in defining how our products are perceived and adopted by the market. Your strategic insights and compelling narratives will directly contribute to our growth, customer acquisition, and overall brand success.