Senior Product Marketing Manager

About the Role

Join our dynamic team as a Senior Product Marketing Manager to drive the success of our asset listings, playing a pivotal role in shaping how we introduce new crypto assets to the market and accelerate global crypto adoption.

Responsibilities

• Develop and execute comprehensive go-to-market strategies for new asset listings.
• Conduct market research and competitive analysis to identify opportunities and inform product positioning.
• Create compelling messaging and content that resonates with target audiences, including traders, institutions, and newcomers.
• Collaborate closely with product, engineering, and growth teams to ensure successful product launches and ongoing engagement.
• Analyze performance data and user feedback to optimize marketing efforts and inform future product development.

Requirements

• Proven experience (5+ years) in product marketing, preferably within the fintech or crypto industry.
• Strong understanding of the cryptocurrency ecosystem, blockchain technology, and digital assets.
• Demonstrated ability to develop and execute successful product launch strategies.
• Excellent written and verbal communication skills, with an ability to translate complex technical concepts into clear, engaging marketing copy.
• Experience working in a fast-paced, remote-first environment.

About the Team

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. This key role is responsible for the success of our asset listings, contributing directly to our mission of building the future of crypto.