Senior Product Marketing Manager, Equities

About the Role

Join our dynamic team as a Senior Product Marketing Manager, Equities, to shape the narrative and drive the success of our innovative equity-backed crypto products. This pivotal role offers the chance to lead go-to-market strategies and significantly impact global crypto adoption.

Responsibilities

• Develop and execute comprehensive go-to-market strategies for equity-related crypto products, ensuring alignment with overall business objectives.
• Conduct in-depth market research and competitive analysis to identify opportunities, inform product positioning, and differentiate our offerings.
• Create compelling messaging, value propositions, and high-quality marketing collateral (e.g., whitepapers, blog posts, webinars, sales enablement materials).
• Collaborate closely with product, sales, and engineering teams to ensure seamless product launches and consistent brand messaging.
• Drive adoption and engagement through targeted campaigns, community outreach, and strategic partnerships.

Requirements

• 5+ years of progressive experience in product marketing, with a strong preference for backgrounds in fintech, cryptocurrency, or traditional finance (equities).
• Proven track record of successfully launching and growing financial products in a competitive market.
• Strong understanding of equity markets, trading mechanisms, and investment products.
• Exceptional written and verbal communication skills, with the ability to translate complex financial and technical concepts into clear, concise, and engaging messaging for diverse audiences.
• Ability to work independently and thrive in a fast-paced, fully remote, and globally distributed team environment.

Nice-to-Haves

• Deep understanding of blockchain technology and the broader cryptocurrency ecosystem.
• Experience with marketing automation platforms and CRM tools (e.g., HubSpot, Salesforce).
• Global market experience, particularly in Europe, Canada, or the UK, is a plus.

Role Impact

This role is crucial in expanding Kraken's footprint at the evolving intersection of traditional finance and crypto. You will be part of a mission-driven team dedicated to accelerating financial freedom and inclusion globally, directly contributing to the future of digital assets.