SEO Country Lead - Thailand

About the Role

Lead the SEO strategy for Thailand, driving significant growth and becoming the market's search expert for a globally recognized design platform.

Responsibilities

• Develop and execute end-to-end SEO strategy for Thailand across technical, content, and authority pillars.
• Build and lead a high-performing local SEO team.
• Analyze Thai search behavior and market trends to identify opportunities.
• Partner with localization teams to deliver culturally resonant Thai-language content.
• Ensure strong technical SEO foundations for the Thai market.
• Define and track Thailand-specific SEO KPIs and report on performance.
• Monitor and experiment with AI search and emerging discovery platforms.

Requirements

• Native Thai speaker with strong business English.
• Deep understanding of how people in Thailand search, create, and consume online.
• Proven experience leading SEO at scale on large websites (500+ pages).
• Fluency in SEO tools such as GA, GSC, Ahrefs, SEMrush, Screaming Frog, and Looker.
• Ability to translate SEO performance into clear business impact.
• Strong communication and collaboration skills across cross-functional teams.
• Experience with AI search and evolving discovery platforms.

Nice-to-Haves

• Experience in building and managing a local SEO team.
• Familiarity with Canva's product or the design industry.