Social & Community Manager

About the Role

This is an exciting opportunity to shape how Affirm participates in culture every single day, moving beyond just running channels to truly engage and resonate with audiences. You will be the cultural pulse, identifying trends and conversations to make Affirm feel human, relevant, and distinctive online.

Responsibilities

• Act as our cultural radar, spotting trends, creators, and conversations across platforms like TikTok and Reddit, and strategically determining Affirm's involvement.
• Participate in real-time cultural moments and dialogues with appropriate tone, speed, and creativity.
• Build and foster community, encouraging dialogue and connection to cultivate trust and loyalty.
• Partner with Communications, Brand, and Partner Marketing teams to ensure campaigns and launches are social-first and integrated.
• Push creative boundaries by experimenting with new formats and ideas to enhance Affirm's cultural presence.
• Utilize social listening and analytics to gather insights, optimize strategies, and continuously improve performance.

Requirements

• 8–10 years of experience in social and community management; exceptional candidates with 5+ years demonstrating significant cultural fluency and impact will also be considered.
• Deep understanding of social media culture, including trends, memes, creators, and communities, with the ability to identify emerging relevance.
• Proven track record of sparking conversations and building genuine community engagement, not just publishing content.
• Strong creative instincts and storytelling skills adaptable across various formats, including short-form video and new cultural expressions.
• Experience collaborating with creators and cultural voices to authentically amplify brand stories.
• Ability to move quickly in real-time social environments, with sound judgment on when and how to engage.
• Analytical mindset with practical experience using social listening and reporting tools (e.g., Sprout Social) to inform decisions and elevate standards.
• Collaborative, curious, and energized by cross-functional teamwork to integrate social-first approaches into campaigns and key moments.

About the Team

Join the Brand & Communications team, where you'll build trust and drive impact through creative campaigns and storytelling. Social media is a critical channel for Affirm to engage its community and bring its mission to life, making this role central to our brand's cultural presence.