Social & Community Manager

About the Role

Join Affirm's Brand & Communications team as a Social & Community Manager to shape how our brand participates in culture daily. This exciting role is for a culturally fluent individual who can spot trends, spark conversations, and build genuine community engagement.

Responsibilities

• Act as Affirm's cultural radar, identifying emerging trends, creators, and conversations across platforms like TikTok and Reddit, and strategically determining brand participation.
• Engage in real-time cultural moments and dialogues with appropriate tone, speed, and creativity.
• Foster meaningful dialogue and connection within the community to build trust and loyalty.
• Collaborate with Communications, Brand, and Partner Marketing teams to ensure campaigns and narratives are social-first.
• Experiment with new formats and creative ideas to innovate Affirm's online presence.
• Utilize social listening and analytics to gather insights, optimize strategies, and continuously improve performance.

Requirements

• 8-10 years of experience in social and community management; exceptional candidates with 5+ years demonstrating strong cultural fluency and impact will be considered.
• Deep understanding of social media trends, memes, creators, and communities that shape culture, with an ability to anticipate what matters.
• Proven track record of initiating conversations and building active communities, moving beyond just content publishing.
• Strong creative instincts and versatile storytelling skills adaptable to various formats, including short-form video and emerging cultural expressions.
• Experience collaborating with creators and cultural influencers for authentic story amplification.
• Ability to act swiftly in real-time scenarios, coupled with sound judgment on when and how to engage.
• Analytical mindset with hands-on experience using social listening and reporting tools (e.g., Sprout Social) to inform decisions.
• Highly collaborative, curious, and motivated by cross-functional teamwork to integrate social-first approaches into campaigns.

About the Team

The Brand & Communications team is dedicated to building trust and driving impact through creative campaigns and compelling storytelling that embodies Affirm’s mission. Social media plays a critical role in how we connect with culture, engage our audience, and ensure our brand resonates with key communities.