Social Media Manager

About the Role

Join Kraken as a Social Media Manager to lead the xStocks social channels, driving engagement and shaping the voice for our tokenized-assets initiative and related onchain projects. This is an exciting opportunity for a crypto-native professional to make a significant impact in the evolving Web3 space.

About the Team and Role Impact

You will join a team focused on Kraken's xStocks initiative, leading all social media efforts for tokenized assets and related onchain projects. This role is crucial in shaping the brand's voice, engaging with the community, and cutting through the noise in a rapidly evolving market, demanding a fast-paced, analytical, and self-starter approach.

Responsibilities

• Craft scroll-stopping, platform-native content for X, Telegram, and other platforms to maximize impact and reach for xStocks.
• Win the moment by spotting trends and reactive opportunities across CT/FinTwit and broader social, then rapidly creating timely, on-brand content.
• Be the heartbeat of the community by actively engaging with the xStocks audience through replies, quotes, polls, memes, and fostering meaningful conversations.
• Run an always-on content calendar: build, maintain, route for approvals, schedule, publish, and monitor performance.
• Integrate key updates by translating product and ecosystem news (e.g., new assets/listings, feature launches, market campaigns) into clear, compelling narratives.
• Measure what matters by tracking growth and performance, iterating based on insights and experiments.
• Ship responsibly by partnering with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.

Requirements

• 7+ years of experience in social media and content for fintech/crypto, with a background in highly collaborative, fast-paced brand marketing activations and partnerships.
• Fluency in Web3/DeFi and equities narratives, with the ability to clearly explain tokenized equities.
• Comfort in handling high-paced social channels and managing multiple priorities.
• Strong writing, editing, and communication skills.
• Creative and detail-oriented, with the ability to produce visually appealing content (e.g., briefing design teams, using Figma, or creating content scrappily with tools like CapCut).
• In-depth knowledge of social media platforms and social media management tools (e.g., Sprinklr, Sprout Social).