Sr Group Product Manager - Growth Platform Product

About the Role

Join our dynamic team as a Sr Group Product Manager to lead the strategy and development of Kraken's Growth Platform, driving scalable communication and personalized experiences to accelerate global crypto adoption.

Role Impact

The Growth Platform group powers how Kraken communicates and ships experiences at scale, encompassing CommTech, MarTech, Content Platform, CMS, and the Affiliate/KOL Platform. You will lead product strategy, manage and mentor Product Managers, and directly contribute to high-impact initiatives from discovery through launch, working hands-on with Engineers, Designers, and PMs, and engaging directly with the C-suite.

Responsibilities

• Lead a team of Product Managers across Growth Platform (CommTech, MarTech, Content Platform, CMS, Affiliate/KOL) while acting as a high-impact IC on v0/v1 bets where needed.
• Use AI to personalize content, send time, and upsell/cross-sell recommendations across channels, with compliance by design, full auditability, and guardrails.
• Design and build a best-in-class communications and content platform (push, email, in-app orchestration, experimentation/holdouts, templates, localization, governance) that accelerates time to market and enables personalization at scale.
• Own and evolve the Affiliate/KOL platform, including accurate attribution and payouts, creator earnings dashboards, promo and asset libraries, partner APIs, and fraud/abuse controls, to drive creator activation and revenue.
• Define the platform strategy that increases engagement and retention from day one by powering push, email, and in-app; unlocking self-serve for Marketing and Product; enabling A/B/n tests of triggers, timing, and content; and delivering team-owned improvements tied to clear KPIs.
• Equip Marketing and Core Product Teams with best-in-class self-serve communications and content platforms: segmentation, orchestration, templates, and A/B/n on triggers, timing, and content, to maximize speed and impact across channels.
• Lead cross-functional collaboration with Lifecycle, Marketing, Core Product teams, Brand, Client Engagement, Data, and Engineering; partner with the C-suite to align on bets and unblock fast.
• Drive adoption and measurable impact: operational docs, onboarding, feedback loops; KPIs include experiment volume and cycle time, self-serve adoption, delivery latency/uptime, and lifts in NTU (New Transacting Users), TU (Transacting Users), and retention attributable to the platform.

Requirements

• Minimum 7+ years of product management experience.
• Depth in CommTech/MarTech/CMS/experimentation (orchestration, segmentation, event schema, APIs, data modeling, deliverability).
• Experience building affiliate/partner platforms (tracking, attribution, payouts, compliance).
• Strong analytical skills to turn data into decisions and measurable outcomes.
• Exceptional written communication; calm, principled leadership across complex, cross-functional work.
• Practical experience using AI/ML to personalize content, send time, and upsell/cross-sell, with at least one shipped use case.
• Bias to action—comfortable running discovery, writing crisp PRDs, and launching quality v0/v1 in a fast-growing, remote-first organization.