Senior Manager, Demand Generation

About the Role

Zapier is seeking a Senior Demand Generation Manager to lead our Demand Generation and Lifecycle teams, driving high-impact campaigns that generate sales pipeline and revenue as we expand into the mid-market and enterprise space.

Responsibilities

• Lead, mentor, and grow the Demand Generation and Lifecycle teams, fostering a culture of high performance and innovation.
• Develop and execute comprehensive full-funnel demand generation strategies.
• Drive pipeline growth through multi-channel marketing campaigns.
• Work closely with Sales, Product Marketing, Lifecycle Marketing, and Performance Marketing teams.
• Build and optimize Product Qualified Lead (PQL) motions leveraging email, in-product messaging, and behavioral signals.
• Implement automation workflows to improve marketing efficiency, streamline reporting, and optimize campaign execution.
• Lead Account-Based Marketing (ABM) programs in partnership with Sales to engage high-value accounts.
• Optimize lifecycle marketing strategies to nurture leads through the customer journey.
• Partner with Revenue Operations to ensure accurate tracking and reporting on MQLs, SQLs, PQLs, pipeline, and revenue impact.

Requirements

• 8+ years of experience in demand generation with a strong track record of driving pipeline growth.
• Proven ability to build and execute multi-channel marketing campaigns that convert to sales opportunities.
• Experience fueling a Sales-Led Growth motion within a Product-Led Growth company.
• Deep understanding of automation and experience building efficient marketing workflows.
• Familiarity with marketing automation platforms, CRM systems, and data-driven marketing techniques.
• Strong understanding of the full customer journey from awareness to expansion.
• Experience leading and optimizing lifecycle marketing and ABM programs.
• Data-driven approach to marketing, including experimentation, testing, and optimization.
• Collaborative leadership skills with the ability to work effectively across marketing and sales teams.
• Curiosity about AI and emerging marketing technologies.

Nice-to-Haves

• Experience experimenting with AI-driven marketing solutions.
• Familiarity with optimizing paid media activities (though not directly owning).