Sr. Manager, Lifecycle Marketing

About the Role

Join Webflow as a Sr. Manager, Lifecycle Marketing to lead an innovative and transformative function, driving significant customer and business impact by redefining how we engage with our users across their journey.

Responsibilities

• Develop and drive the strategy for the end-to-end user lifecycle at Webflow to achieve key revenue metrics across sales-led, self-serve, and partner motions.
• Deeply understand Webflow’s customer segmentation, lifecycle stages, product usage, and behaviors.
• Lead and mentor the Lifecycle Marketing team, fostering their career growth and professional development.
• Integrate and adopt AI into lifecycle programs to produce additive gains in efficiency and business impact.
• Oversee and report on the execution of highly-targeted journeys and ad-hoc campaigns, including nurture programs, product notifications, and seasonal campaigns.
• Build the frameworks, infrastructure, and processes necessary to scale Webflow’s lifecycle programs across multiple products and audiences.
• Define and operationalize lifecycle measurement frameworks, including KPIs, attribution models, and health metrics across various channels.
• Partner with Marketing Operations to leverage and evolve the lifecycle marketing tech stack, ensuring data integrity, seamless automations, and personalized experiences at scale.
• Collaborate closely with leaders across Marketing, Product, Partnerships, Data Science, and Engineering to develop personalized programs based on qualitative and quantitative insights.
• Share and evangelize program learnings, results, and opportunities across the company.

Requirements

• 8+ years of marketing experience, with at least 4+ years focused on Lifecycle, CRM, or Growth Marketing, demonstrating a track record of increasing revenue growth.
• 3+ years of people management experience.
• Proven experience implementing and managing marketing automation/CRM systems (e.g., Iterable), pushing the boundaries of their capabilities.
• Prior experience defining and iterating on multi-channel engagement strategies (e.g., email, in-app notifications), with an emphasis on utilizing AI/ML models and advanced targeting methods.
• Data-driven mindset with the ability to understand and own the efficacy of strategies and tactics for improving acquisition, activation, and engagement metrics for a SaaS/subscription business.
• Experience with marketing platforms (mobile/desktop) like Segment, Census, or Mixpanel, and at least basic knowledge of HTML/CSS and SQL.
• A curious and growth-oriented individual, actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.