Sr. Marketing Manager - SEO

About the Role

Join our Organic Growth team as a Sr. Marketing Manager - SEO to define and execute Kraken's global SEO strategy, significantly impacting how audiences discover and trust our crypto products worldwide. Please note, this is a temporary role.

Responsibilities

• Define and own the global SEO vision for Kraken’s product portfolio across web, app, and ecosystem integrations.
• Develop scalable, data-backed SEO and AEO/GEO strategies to drive measurable user acquisition, engagement, and retention.
• Partner with product, content, engineering, analytics, and design teams to embed organic growth principles into the product development lifecycle.
• Lead AI-first SEO initiatives, adapting to Search Generative Experience (SGE) and answer engine optimization opportunities.
• Build systems for entity optimization, structured data, and topical authority across Kraken’s domain and sub-properties.
• Oversee technical SEO health at scale, including crawling, rendering, indexing, Core Web Vitals, and dynamic content handling.
• Provide strategic leadership and mentorship to SEO specialists and cross-functional contributors, fostering a culture of continuous learning.
• Deliver executive-level reporting and insights, translating complex SEO metrics into actionable narratives for senior leadership.
• Collaborate with Localization and Regional Growth teams to expand global reach through regionalized search strategies and multilingual optimization.
• Partner with Brand, Content, and PR teams to strengthen Kraken’s E-E-A-T signals.
• Monitor competitive, algorithmic, and market trends to ensure Kraken stays ahead of industry shifts.

Requirements

• 7+ years of experience in SEO leadership, ideally in FinTech, Crypto, or high-scale e-commerce.
• Deep expertise in technical and programmatic SEO, including structured data and large-scale site architectures (>1M pages).
• Advanced understanding of AI-driven search (AEO/GEO) and semantic SEO, including entity-based optimization, vector search, and LLM-integrated search behaviors.
• Proven success influencing product and engineering teams to implement SEO-driven growth at a system level.
• Strong analytical skills, fluent in GA4, GSC, BigQuery, DeepCrawl, Mixpanel, and BI tools, with the ability to frame insights for non-technical audiences.
• Experience driving international SEO and working with localization pipelines across multiple languages and markets.
• Demonstrated leadership in cross-functional environments, including mentoring and scaling SEO strategy across an organization.
• Familiarity with E-E-A-T frameworks, digital PR, and content authority development in a regulated industry.
• Genuine passion for Bitcoin, crypto, and decentralized finance, with an understanding of Web3 ecosystems.

Nice-to-Haves

• Experience building or optimizing AI-integrated search experiences (e.g., SGE, Bard, Gemini, Perplexity, ChatGPT).
• Familiarity with SEO automation frameworks, LLM workflows, MCPs, internal link graph modeling for content discovery, and agentic tools to scale impact.
• Product management or growth experimentation background, demonstrating a systems-thinking approach.
• Direct experience using Kraken products and the ability to articulate how SEO can enhance product discovery and evolution.