Strategic Alliances Marketing Manager

About the Role

Halcyon is seeking a Strategic Alliances Marketing Manager to drive impactful joint go-to-market initiatives with key technology partners, expanding market presence and enabling partner success.

Responsibilities

• Develop and execute integrated marketing plans with strategic alliance partners like Dell and Microsoft.
• Translate joint solution value propositions into clear messaging and coordinated campaigns for awareness, enablement, and demand creation.
• Identify and activate opportunities to scale market reach through alliance-led marketing programs.
• Drive integrated programs across digital campaigns, executive engagement, field activations, content, and partner communications.
• Own program execution end-to-end, including timelines, readiness, coordination, and performance tracking.
• Manage co-marketing investments and MDF budgets to ensure programs deliver measurable outcomes.
• Monitor and communicate program effectiveness, including partner engagement, campaign adoption, and pipeline contribution.

Requirements

• 5–7 years of experience in alliance, partner, or ecosystem marketing within enterprise technology or cybersecurity.
• Experience planning and managing co-marketing programs and investments with strategic alliances.
• Familiarity with the security market landscape and buyer personas.
• Proven success building multi-channel regional and partner campaigns that drive measurable pipeline impact.
• Strong project management, communication, and relationship-building skills.
• Executive presence and confidence engaging senior internal and partner stakeholders.
• Proficiency with Salesforce, HubSpot/Marketo, and campaign/event tools.
• Willingness to travel up to ~20% based on business needs.

Nice-to-Haves

• Experience supporting global technology alliances (cloud, infrastructure, or security ecosystems).
• Comfortable balancing strategic thinking with hands-on campaign execution.
• Ability to position joint solutions into clear market messaging.
• High degree of ownership, collaboration, and adaptability in a fast-paced, growth-stage environment.