Strategic Partner Marketing Manager

About the Role

Join Zapier's Partner Marketing team as a Strategic Partner Marketing Manager to drive growth through impactful "Powered by Zapier" partnerships. This exciting role offers the chance to build new strategies from the ground up with innovative tech companies.

Responsibilities

• Craft and implement comprehensive multi-channel co-marketing plans to drive partner growth.
• Develop targeted strategies to activate different customer cohorts across Zapier and partner channels.
• Drive experimentation in partner marketing tactics, documenting insights to optimize GTM strategy.
• Track, measure, and report campaign effectiveness and overall impact, managing and optimizing MDF budgets.
• Oversee the effective launch and activation of new "Powered by Zapier" partners.
• Create marketing playbooks to capture best practices and scale successful tactics.
• Own and nurture marketing relationships with strategic partners, leading strategic planning processes.
• Enable Zapier and partner sales teams with joint value propositions and marketing collateral.
• Develop high-impact content including customer stories, webinars, and ebooks.
• Act as an internal advocate for partner initiatives, ensuring effective resource alignment.
• Identify and experiment with new growth opportunities and marketing channels.

Requirements

• Proven track record in partner marketing, strategic marketing, or related roles.
• Strong analytical skills and experience leveraging data-driven decision-making.
• Background in B2B SaaS marketing, with familiarity in automation and integration sectors.
• Broad marketing skillset with experience across multiple disciplines and channels.
• Exceptional stakeholder management skills and ability to collaborate effectively across teams.
• AI fluency: Experience using AI tooling for work or personal use, or a strong willingness to learn and apply AI rapidly.

Role Impact

At Zapier, you'll contribute to a platform helping millions of businesses scale with automation and AI. Your work will directly fuel our customers’ success by expanding our partner ecosystem and driving demand for "Powered by Zapier" solutions.