Vice President, Demand Generation

About the Role

Lead North America's demand generation strategy to drive significant pipeline and bookings growth for Halcyon's adaptive security platform. This is a high-impact role for a strategic leader to build and optimize multi-channel marketing campaigns.

Responsibilities

• Define and execute global demand generation strategy across inbound, outbound, ABM, digital, field, and partner channels.
• Lead and mentor a team of demand marketers focused on pipeline creation and acceleration.
• Oversee integrated, multi-channel campaign planning and execution, including email nurture, paid media, SEO/SEM, and webinars.
• Build and scale account-based marketing (ABM) programs targeting high-value accounts.
• Drive strategy and execution for paid digital acquisition (LinkedIn, Google Ads, display, retargeting, content syndication).
• Optimize marketing funnel from lead capture through nurture to SQL, focusing on conversion and velocity.
• Own pipeline KPIs and attribution reporting in collaboration with marketing ops and sales ops.

Requirements

• 12+ years in B2B marketing, with at least 5 years leading demand generation or growth marketing at a SaaS or enterprise tech company.
• Proven track record of owning pipeline targets and delivering measurable results.
• Deep knowledge of the B2B buyer journey and complex sales cycles, especially with technical or security products.
• Proficiency with marketing and sales tech stacks (e.g., Salesforce, Marketo/HubSpot, Google Ads, LinkedIn Campaign Manager, 6sense/Demandbase).
• Strong analytical mindset and ability to connect marketing performance to revenue outcomes.
• Excellent communication, collaboration, and leadership skills.

Nice-to-Haves

• Experience in B2B enterprise software, with cybersecurity being a plus.
• Familiarity with partner marketing or field/channel Go-To-Market motions.
• Startup or high-growth company background.
• Experience building systems and strategies from the ground up in a fast-paced environment.