VP, Marketing

About the Role

We are seeking a Vice President of Marketing to lead and scale our end-to-end marketing function, building a durable, performance-driven growth engine that delivers measurable business outcomes.

Responsibilities

• Own and scale the Marketplace growth system for SMB and mid-market customers, translating company strategy into a multi-year, integrated operating plan across acquisition, activation, engagement, and monetization.
• Drive a step-change in how Marketing operates by scaling experimentation, improving efficiency, and building a more integrated, high-performing system across all disciplines.
• Define and lead the long-term vision, strategy, and execution roadmap for Marketing, positioning the function as a core driver of growth, profitability, and competitive differentiation.
• Lead performance marketing and demand generation across channels, focusing on high-intent demand capture, efficient acquisition, and long-term customer value.
• Oversee Product Marketing, Brand, and Content to ensure clear positioning, strong trust signals, and a seamless path from discovery to hire for SMB and mid-market buyers.

Requirements

• Deep experience building and scaling performance-led growth systems, with demonstrated ownership of acquisition efficiency, funnel optimization, and long-term customer value in a scaled marketplace or platform business.
• Proven track record of operating at an enterprise level, setting vision and strategy for a marketing function or business unit, and delivering measurable impact on company growth and financial performance.
• Strong command of paid acquisition, SEO, lifecycle marketing, and experimentation, with the ability to translate data into clear decisions and investment strategies.
• Experience integrating multiple marketing disciplines (performance, brand, product marketing, content) into a cohesive, high-impact system aligned to business outcomes.
• Deep experience serving SMB and/or mid-market business customers, with a strong understanding of buyer intent and the need for fast, trusted outcomes.
• Fluency in data, experimentation, and marketing analytics, with the ability to partner effectively with analytics and finance to guide forecasting and ROI decisions.
• Comfort operating in an AI-forward environment, using AI to accelerate analysis, experimentation, and execution.
• A leadership style grounded in clarity, accountability, and outcomes, with the ability to align cross-functional leaders and deliver results at scale through others.